The Energy Demands of Fashion Week

Fashion Week is a marathon, not a sprint. Long hours, back-to-back shows, endless fittings—it’s an intense week for any model. Staying energized is non-negotiable, but managing caffeine intake without affecting skin, digestion, or hydration can be tricky.

Why hello/whatever Gums is a Model's Best Friend

• Fast Acting – Unlike coffee, our high-caffeine gum delivers a quick hit of energy via fast absorption.
• Won’t Ruin Your Look – No coffee stains, no sugary crashes—just steady energy.
• Perfect for On-the-Go – Pop a piece between shows and power through your next walk with ease.

The Ultimate Backstage Essential

Many top models swear by hello/whatever gums to sustain their energy levels through fashion week madness. With a discreet, easy-to-carry pack, staying focused and lively has never been so simple.

And the best part? Same-day delivery in NYC, just call 1-800-HWGUMS to restock anytime!

Stay energized. Stay flawless. Own the runway.